A new vision for personal transportation

• Autores: Wolfgang Gruel, Frank Piller
• Localización: MIT Sloan management review, ISSN 1532-9194, Vol. 57, Nº 2, 2016, págs. 20-23
• Idioma: inglés
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• Resumen

  • Smartphones and Internet-based technologies have helped launch and enable new business models in transportation like Uber, Lyft, and car2go. But the future of transportation - what we call mobility - will go far beyond these developments. Intermodal routing is nothing new. It simply means you're using more than one mode of transportation car, bus, bike, walking, train, subway, plane, or anything else on a given route. Recent advancements enable intermodal routing to be realized on a large scale and in real time. Consider OpenTripPlanner, an open-source platform for journey planning that combines public transit, walking, cycling, and car travel. The project has attracted attention from developers and users and is supported by public agencies, startups, and consultancies. One idea is to design systems that utilize and aggregate the needs of millions of individual users, taking into account their specific context, to create personalized solutions, yet with the efficiency associated with mass-produced ones. This concept is known in other industries as mass customization or mass personalization. It is now possible to learn about a person's mobility preferences from data generated by his or her smartphone. The emerging ecosystem of mass-customized mobility will provide a template for similar changes in other industries in which previously separated systems are connected by a platform for smart services.