Keep calm and manage disruption

• Autores: Joshua Gans
• Localización: MIT Sloan management review, ISSN 1532-9194, Vol. 57, Nº 3, 2016, págs. 83-90
• Idioma: inglés
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• Resumen

  • Contrary to some claims, disruption can be averted. Indeed, although disruption can happen, many businesses find ways of managing through it, and this can weaken any relationship between a disruptive event and the actual disruption. To be sure, facing disruption is no picnic. But it also isnt the existential threat that so many see it as. The phenomenon of disruption is something that management theorists and scholars have pondered for decades. Businesses have countered potential disruption through effective reactive management, often by investing aggressively in that new innovation after entrants had brought it to market or by acquiring the entrants. Three responses to disruption that can be implemented once disruption is actually occurring are beating them, joining them, or outlasting them.