Resumen de Beyond the hype: The hard work behind analytics success
Sam Ransbotham, David Kiron, Pamela Kirk Prentice
Many companies still struggle to figure out how to use analytics to take advantage of their data. In many respects, the hype surrounding the promise of analytics glosses over the hard work necessary to fulfill that promise. It is hard work to understand what data a company has, to monitor the many processes necessary to make data sufficient (accurate, timely, complete, accessible, reliable, consistent, relevant, and detailed), and to improve managers ability to use data. This unsexy side of analytics is where companies need to excel in order to maximize the value of their analytics initiatives, but it is also where many such efforts stall. Most managers are still quite positive about the potential of analytics. They've seen increased interest in analytics over the past few years, and they expect its use to continue to grow in their organizations. In addition, use of analytics for innovation remains steady. Achieving competitive advantage with analytics requires resolve and a sustained commitment to changing the role of data in decision making. This commitment touches many aspects of organizational behavior, from revamping information management to adapting cultural norms.
