Building a better car company with analytics

• Autores: Michael Fitzgerald
• Localización: MIT Sloan management review, ISSN 1532-9194, Vol. 57, Nº 4, 2016, págs. 5-5
• Idioma: inglés
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• Resumen

  • Using data analytics to understand the complexities of modern business has become not only common, but essential. Gahl Berkooz joined Ford Motor Co. in 2004, and was head of data and governance and a member of the company's global data insights and analytics skill team at the time this interview was conducted (he is currently chief of analytics, Global Connected Consumer Experience, with General Motors). Berkooz became acutely aware of how important analytics is to the company's ability to thrive in the global marketplace. In the interview, he spoke about his experiences at Ford. Berkooz said once Ford generated analytical metrics, people realized that there was an opportunity to deliver huge savings and efficiency by increasing the organization's commonality and globalizing operations.