Resumen de Complexity's competitive edge
In a group interview, four leaders across IHG's Global Sales and Marketing team discuss gaining competitive advantage from using analytics in pricing and marketing. The interview participants are: Larry Seligman, vice president of advanced consumer analytics; Jim Sprigg, director for database marketing and analytics; Angela Galeziowski, vice president of worldwide sales, strategic insights and planning; and Dev Koushik, vice president of global revenue optimization. Addressing complexity, if you can address complexity in modern marketing, really gives companies a competitive advantage that can take time for competitors to replicate, the IHG team noted. A lot of what is done in analytics is around discovering some novel way of doing things, such as marketing.
