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How scenario planning influences strategic decisions

  • Autores: Shardul Phadnis, Chris Caplice, Yossi Sheffi
  • Localización: MIT Sloan management review, ISSN 1532-9194, Vol. 57, Nº 4, 2016, págs. 24-27
  • Idioma: inglés
  • Texto completo no disponible (Saber más ...)
  • Resumen
    • Scenario planning can obviously help leaders make smarter long-term decisions, but effective scenario planning requires a great deal of legwork and research. Committing to it can be extremely beneficial and it is recommended but it is a time- and resource-consuming effort. The authors' studies provide objective evidence that the use of scenarios influences executives judgments about long-range, strategic decisions. But their study does not provide a comprehensive picture of the efficacy of scenario planning. Their results pertain to the effect of a onetime use of scenario planning on long-term decisions. However, the researchers did not examine whether the continual practice of scenario planning would help executives improve when it comes to their long-term decision-making skills.


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