Corporate social marketing *

• Autores: Nancy R. Lee
• Localización: Social Marketing Quarterly, ISSN-e 1539-4093, Vol. 22, Nº. 4, 2016, págs. 322-326
• Idioma: inglés
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• Resumen

  • An introduction is presented in which the editor discusses various reports within the issue on topics including cause related marketing, socially responsible business practices, and corporate social marketing and also mentions the success principles for corporate social marketing.