Corporate social marketing

• Autores: Sameer Deshpande
• Localización: Social Marketing Quarterly, ISSN-e 1539-4093, Vol. 22, Nº. 4, 2016, págs. 255-263
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • The author discusses his views on the corporate social marketing (CSM) mentioning the role of corporate social responsibility and cause related marketing. He also proposes questions on CSM, a framework for analysing CSM, and mentions the professional service company KPMG international Cooperative.