Insight Intelligence Market Research Summit 2016, 9-10 May, London: [2]

• Autores: Ian Bramley, Emma Bramwell
• Localización: International Journal of Market Research, ISSN-e 1470-7853, Vol. 58, Nº. 5, 2016, págs. 749-753
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • This article covers a new approach to measuring rail passengers' experience by exploring the emotions associated with rail travel among London commuters. A multi-stage design involved creating and validating a new non-verbal emotional scale, and capturing these emotions in the moment via an in-app survey. The results show that, in a transport research landscape filled with standardised scales for measuring recalled experience, there is a place for monitoring the in-the-moment emotional experience of passengers.