Practitioners’ efforts to communicate corporate values in Japan

• Autores: Hinako Suda, Junichiro Miyabe
• Localización: Public Relations Review, ISSN-e 0363-8111, Vol. 42, Nº. 2, 2016, págs. 369-371
• Idioma: inglés
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• Resumen

  • Abstract This paper examines practitioners’ efforts to share corporate values among internal and external stakeholders by conducting a quantitative content analysis on corporate messages and a user interface evaluation, and compares these efforts between business-to-business (B2B) companies and business-to-consumer (B2C) companies in Japan. The results indicate that B2B companies are more public-oriented than have generally been recognized. This paper reveals that communication strategies can be detected from outside the companies.