Identify excellent features and situational factors in public health communication

• Autores: Juan Meng, Po-Lin Pan, Bryan H. Reber
• Localización: Public Relations Review, ISSN-e 0363-8111, Vol. 42, Nº. 2, 2016, págs. 366-368
• Idioma: inglés
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• Resumen

  • Abstract The study analyzes the award-winning campaigns from the National Public Health Information Coalition (NPHIC) from 2010 to 2012 and identifies excellent features that have been applied in promoting public health communication. By doing so, the research calls for an attention to integrate appropriate situational factors in message strategies to promote active health information seeking. The research advances our knowledge by adding public health to the theoretical foundation of the situational theory. Practical implications are discussed.