Abstract This study seeks to solicit Chinese PR practitioners’ views on the veracity of identified indigenous crisis response strategies (CRSs) and examine the underpinning socio-contextual factors that contribute to the employment of these strategies. Through 20 interviews, the authors found that political power, cultural backgrounds, media nature, public idiosyncrasies, and companies’ problematic status contributed to the use of indigenous strategies of “Barnacle”, “Third-party endorsement” and “Setting up new topics”.
© 2001-2024 Fundación Dialnet · Todos los derechos reservados