Talking back: Reflecting on feminism, public relations and research

• Autores: Kate Fitch, Melanie James, Judy Motion
• Localización: Public Relations Review, ISSN-e 0363-8111, Vol. 42, Nº. 2, 2016, págs. 279-287
• Idioma: inglés
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• Resumen

  • Abstract This paper explores feminism and public relations through the diverse perspectives of three public relations scholars seeking to understand what a critical-feminist research agenda might offer. It acknowledges that feminist public relations scholarship – at least until recently – is underdeveloped. Drawing on bell hooks’ (1989) notion of talking back, this paper offers a conversation to explore tensions and debates around a feminist agenda for public relations. The discussion is structured around three broad themes: provocations, transgressions and resistance, and points to how feminist intelligences and modalities, in challenging gendered hegemonies, may open public relations scholarship and practices to new understandings.