Reply to the Comments on “If Advertising Won't Die, What Will It Be? Toward a Working Definition of Advertising”.

• Autores: Micael Dahlén, Sara Rosengren
• Localización: Journal of advertising, ISSN 0091-3367, Vol. 45, Nº 3, 2016, págs. 359-363
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • The authors discusses how technology would change the advertising industry. The authors mentions the facts which influence the discipline of advertising and technologies in marketing communications. Topics discussed includes advertising discipline, consumer behavior in advertising, Mass media in advertising.