Comment: Speculations of the Future of Advertising Redux.

• Autores: David W. Stewart
• Localización: Journal of advertising, ISSN 0091-3367, Vol. 45, Nº 3, 2016, págs. 348-350
• Idioma: inglés
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• Resumen

  • The authors discusses aspects of evolution and current state of advertising as a discipline. The authors mentions the facts which influence the discipline of advertising and marketing communications. Topics discussed includes interaction between consumers and organizations, public relations in advertising, Mass media.