Comment: Advertising, Communication, and Brands.

• Autores: Martin Eisend
• Localización: Journal of advertising, ISSN 0091-3367, Vol. 45, Nº 3, 2016, págs. 353-355
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Dialnet Métricas: 2 Citas
• Resumen

  • The authors discusses a new and working definition of advertising. The authors mentions the relationship between advertising, communication and brands. Topics discussed includes relationships between consumers and organizations, consumer behavior and their effects in advertising and marketing tools.