Pirates in the Lab: Using Incentivized Choice Experiments to Explore Preference for (Un)Authorized Content

• Autores: Piotr Ćwiakowski, Marek Giergiczny, Michał Krawczk
• Localización: MIS Quarterly, ISSN 0276-7783, ISSN-e 2162-9730, Vol. 40, Nº. 3, 2016, págs. 709-716
• Idioma: inglés
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• Resumen

  • In this paper, we report on a laboratory experiment aimed at investigating factors affecting choice between different versions of a full-length movie. In particular, we are able to pin down the willingness to pay for a legal, rather than pirated, copy and compare it to the impact of such characteristics as picture quality or delay in delivery. We find a modest but highly significant preference for the authorized version. We also find that when the proceeds from legal sales are transferred to a good cause, willingness to pay for the unauthorized copy is reduced. Our method does not seem to suffer from hypothetical bias.