This article discusses the propagation of the devotion of the Seven Sorrows of the Virgin Mary in the Low Countries around 1500. The central argument is that the secular goal of the promoters of the devotion was to create a large spiritual and emotional community in support of the Burgundian-Habsburg dynasty and its ideology of peace and territorial unity. To this end a whole array of old and new media was exploited. The article analyses the dynamics of this devotional communication and gives special attention to the role of miracles, vernacular theatre and the printing press.
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