Mike the Knight in the neo-liberal era: a multimodal approach to children’s multi-media entertainment

• Autores: Fredrik Lindstrand, Eva Insulander, Staffan Selander
• Localización: Journal of language and politics, ISSN 1569-2159, Vol. 15, Nº. 3, 2016, págs. 337-351
• Idioma: inglés
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• Resumen

  • Goal-oriented learning seems to be a ubiquitous demand for almost all kind of play activities today. This demand, the article argues, is related to a specific neo-liberal discourse about the 'superchild'. The article shows how this discourse is articulated multimodally in a number of media texts aimed at young children based around a trans-medial brand; Mike the Knight