Designed to Succeed: Dimensions of Product Design and their Impact on Market Share.

• Autores: Rupinder P. Jindal, Kumar R. Sarangee, Raj Echambadi, Sangwon Lee
• Localización: Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 80, Nº 4, 2016, págs. 72-89
• Idioma: inglés
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