Beyond retrospective assessment. Sport event economic impact studies as a management tool for informing event organization

Angel Barajas ^[1] ^[2] ; Dennis Coates ^[3] ^[2] ; Patricio Sanchez-Fernandez ^[1]
1. [1] Universidade de Vigo
  
  Universidade de Vigo
  
  Vigo, España
2. [2] Higher School of Economics, National Research University
  
  Higher School of Economics, National Research University
  
  Rusia
3. [3] University of Maryland Baltimore County
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Localización: European Research on Management and Business Economics, ISSN 2444-8834, Vol. 22, Nº. 3, 2016, págs. 124-130
Idioma: inglés
Enlaces
- Texto completo (pdf)

Resumen
- Sport event promoters aim to organize them to get the best return on their investment. The purpose of this study is to learn better how to manage the event to maximize the benefit to the host area. Most studies on economic impact of sporting events focus on mega events or look for an impact in medium to large size cities. This study estimates the effect of a two-day event, the Rally Ourense, that takes place in a small town in Spain. Economic impact is estimated based on surveys of spectators and interviews of competitors in the 2009, 2010, and 2011 editions of the rally. The results show that the race has favorable effects, but also suggest that the impact could be increased with some simple changes to the event structure.