The Creative Economy on the Environmental  of the  Technological Parks and Incubators

Ekaterina Emmanuil Inglesis Barcellos; Galdenoro Botura Júnior; Claudia Marcela Sanz Ramírez

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The Creative Economy on the Environmental of the Technological Parks and Incubators

Barcellos, Ekaterina Emmanuil Inglesis ^[2] ; Botura Junior, Galdenoro ^[3] ; Ramirez, Claudia Marcela Sanz ^[1]
1. [1] St. Bonaventure University
  
  St. Bonaventure University
  
  Town of Allegany, Estados Unidos
2. [2] Universidade Estadual Paulista - UNESP
3. [3] Universidade Estadual Paulista "Julio de Mesquita Filho" - UNESP
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Localización: International Journal of Innovation: IJI Journal, ISSN-e 2318-9975, Vol. 4, Nº. 2, 2016 (Ejemplar dedicado a: July-December (Ahead of print)), págs. 140-154
Idioma: portugués
Enlaces
- Texto completo (pdf)
Resumen
- The creative economy has become a key element in generating ideas, products and services being an evolving concept based on creative assets, which modifies the profile of industry and global market, from the partnership between creativity and economics combined with innovation and technology. In Brazil, Technological Parks and Incubators, in turn, have not devoted themselves with real interest in this emerging sector; they are involved primarily with technologies for areas such as biotechnology, environment, embedded electronics, alternative energy, oil, software and, mainly, IT (ICT). This article identifies how the economy and creative industry have changed the entrepreneurial profile in the national and global environment and how these trends are applicable in relation to the environment of the Parks and Incubators for the inclusion of creativity in the current Brazilian scenario. Shows that the creative production promotes skills that constitute the knowledge of Design, Architecture,Cultural Heritage, Media, Culture and Arts, acting democratically, adding knowledge, diversity and differentiation, overcoming social and regional barriers and making social inclusion. It shows that a market segment that involved about US $ 624 billion in 2011, more than doubling between 2002 and 2011, maintains a growth trajectory has only 2% of the featured activities of the Parks aimed at its development and promotion.