Exploring Trust on Internet: The Spanish Case

• Autores: Nicolás Garrido, Adriana Marina
• Localización: Observatorio (OBS*), ISSN-e 1646-5954, Vol. 2, No 3, 2008, págs. 223-244
• Idioma: inglés
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• Resumen

  • This paper explores what are the determinants of the trust on Internet for Spaniards. In the first part of the paper we make a brief review of the literature and in the second part we work with the Spain WIP survey. We found that cybertrust is developed within the institutions of the society and does not depend on demographic characteristics of the individuals.