Resumen de Wine industry supply chain: international comparative study using social networks analysis
Laurence Saglietto, François Fulconis, Didier Bédé, Joice De Almeida Goes, Raymundo Forradellas
The objective of this research is to understand the structure of the Wine industry Supply Chain (WSC) using a social network approach in order to identify an appropriate performance measure for the WSC. We adopt a generic approach based on supply chain modelling, and conduct Social Network Analysis (SNA) to obtain a representation of the WSC. To assess the structure of the WSC, we consider the triad, group, and whole network levels. We also conduct a comparative study of the New World and Old World WSCs based on data from the Mendoza Region (Argentina) (MA) and South-Eastern France (SEF) wine regions. We propose a conceptual model of the WSC which is tested using qualitative data from MA and SEF
