International Image of "Made in China" in Media Discourse

• Qiuyang Li ^[1]
  1. [1] Xiangtan University

     Xiangtan University

     China

     
• Localización: Sinología hispánica, ISSN-e 2531-2219, ISSN 2444-832X, Nº. 1, 2015, págs. 33-46
• Idioma: chino
• Enlaces
  • Texto completo
• Resumen

  • This study aims at analyzing language forms, discursive strategies and discourse themes, focusing on the changes of international image of “Made in China” in the news reports of “New York Time” in the past 25 years. The result shows that the image of “Made in China” is constructed through methods of lexical choice, discursive stylistics, and rhetorical strategies, which is modeled under of framework of social cognition and interact with social and economic practices in daily life. The image was reflected in analyzing the theme of the relevant discourse, which covers “product symbol, copyright, product price and quality, working environment and salary of Chinese workers, and Chinese environment” and etc. These reports reconstruct the public’s social cognition towards “Made in China” by using language forms and discourse strategies contain derogatory terms, reporting verbs, and metaphors. These themes correlate with the export good quality of “Made in China”