Resumen de A primary study on inter-company collaboration in the wine business sector: the coopetition perspective
Rosa Lombardi, Simone Manfredi, Fabio Nappo, Giuseppe Russo
The aim of this paper is to analyse the rules governing coopetition in the wine business and define its principles by presenting the analysis of a case study. The approach used in the research is based on a qualitative method having the objective of illustrating the main studies on inter-company coopetition, defining a related model to be used to verify that these principles are present in the case study. The paper has been developed using a single-method approach, following the review of international literature that can be used to support the case study.
