Reusable bags make people buy organic—and junk

• Autores: Scott Berinato
• Localización: Harvard business review, ISSN 0017-8012, Vol. 93, Nº 4, 2015
• Idioma: inglés
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• Resumen

  • An interview is presented with marketing scholar Uma Karmarkar, focusing on her research, carried out together with business scholar Bryan Bollinger, on the grocery buying habits of people who bring their own reusable bags to the supermarket versus those who do not. Topics include the role of self-indulgence and purchasing decisions for organic foods and for junk foods.