The truth about CSR

• Autores: Kasturi Rangan, Lisa Chase, Sohel Karim
• Localización: Harvard business review, ISSN 0017-8012, Vol. 93, Nº 1-2, 2015
• Idioma: inglés
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• Resumen

  • The article discusses corporate social responsibility (CSR) programs. In the authors' view many of these programs consist of disparate, uncoordinated initiatives that fail to maximize their impact. They recommend a more coherent strategy that divides CSR efforts into three categories including those related to philanthropy, operational effectiveness, and shaping the firm's business model to better create shared value. Consideration is also given to developing metrics for assessing CSR performance