“These approaches are cutting-edge in our business”

• Localización: Harvard business review, ISSN 0017-8012, Vol. 93, Nº 1-2, 2015
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • The article presents a short interview with sales-and-marketing senior vice president Carey Rountree of the Georgia Aquarium that touches upon several aspects of a marketing initiative at the aquarium including its use of a data analyst, the initiative's identification of a small cohort of high-spending customers, and what other experience-based businesses can learn from the aquarium's effort.