Resumen de Marketing organizations need to get unstuck: : Interaction

Adele Cehrs, Tyler Cecchi, Bill Bender, Adam Harmon, Marc De Swaan Arons, Frank van den Driest, Keith Weed

• Letters are presented from readers responding to the article "Marketing Organizations Need to Get Unstuck" by Marc de Swaan Arons, Frank van den Driest, and Keith Weed from the July-August 2014 issue, along with a response from the authors