Compliance and the fright factor

• Localización: Harvard business review, ISSN 0017-8012, Vol. 92, Nº 1-2 (Jan/Feb2014), 2014
• Idioma: inglés
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• Resumen

  • The article discusses psychology research indicating that persons who are either apprehensive or relieved in response to recent events are more likely to comply with requests due to the impact of those emotions