Shortening a company name by one word could add a market value of $3.75M

• Localización: Harvard business review, ISSN 0017-8012, Vol. 92, Nº 1-2 (Jan/Feb2014), 2014
• Idioma: inglés
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• Resumen

  • The article discusses a study on business names indicating that corporations with shorter and simpler names attract more trading in their stock, more stockholders, and more market valuation than corporations with longer names