The brain--and soul--of capitalism: : Interaction

• Autores: Nancy Koehn, Sandra Pickering, Mark Leheney, Peter Cziel
• Localización: Harvard business review, ISSN 0017-8012, Vol. 92, Nº 1-2 (Jan/Feb2014), 2014
• Idioma: inglés
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• Resumen

  • A letter to the editor is presented in response to the article "The Brain--and Soul--of Capitalism," by Nancy Koehn from the November 2013 issue, on companies such as coffee retailer Starbucks and consumer goods company Unilever who use their brands to effect social change through moral leadership.