IJMR-hosted debate: : 'Who will succeed in the new era of data discovery' - Impact 2016, London, 15 March 2016

• Autores: Adam Phillips, Edwin Kooge, Paul Bosher, Rachel Lawes
• Localización: International Journal of Market Research, ISSN-e 1470-7853, Vol. 58, Nº. 3, 2016
• Idioma: inglés
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• Resumen

  • The MRS's Impact 2016 conference showcased the research sector's curiosity, its talent to mine dazzling insights and its ability to ignite revolution in business and society. The IJMR-hosted debate focused upon the question of 'who will succeed in the new era of data discovery' and included Adam Phillips from Real Research who chaired the debate, as well as speakers: Edwin Kooge from Metrixlab Big Data Analytics, Paul Bosher from Walgreens Boots Alliance, Rachel Lawes from Regent's University, London, and Christina Jenkins from LinkedIn. The new era offers the opportunity for researchers to act as 'data curators': identifying, sourcing, integrating, analysing and interpreting the 'smart data' that delivers real added-value insights to clients. Researchers will need to have a new range of skills and experience -- from both the data analysis and the business side -- in order to truly make the most of the exciting new era.