Resumen de Should we fire him for that post?

Mary Anne Watson, Gabrielle R Lopiano

• The article presents a case study of a general manager who must decide whether and how to discipline a car dealership employee who has made multiple negative posts about their company on the social networking website Facebook. Details on the risk of legal action from an employee who has been terminated or disciplined are presented. Topics discussed include generational differences, company policies regarding social media, and the use of social media in sales. INSET: Case Study Teaching Notes