Moral salience and the role of goodwill in firm-stakeholder trust repair

• Autores: Jill A. Brown, Ann K. Buchholtz, Paul Dunn
• Localización: Business Ethics Quarterly, ISSN-e 2153-3326, Vol. 26, Nº. 2, 2016
• Idioma: inglés
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• Dialnet Métricas: 1 Cita
• Resumen

  • Re-establishing trust presents a complex challenge for a firm after it commits corporate misconduct. We introduce a new construct, moral salience, which we define as the extent to which the firm's behavior is morally noticeable to the stakeholder. Moral salience is a function of both the moral intensity of the firm's behavior and the relational intensity of the firm-stakeholder psychological contract. We apply this moral salience construct to firm misconduct to develop a model of trust repair that is based on goodwill, and moderated by the firm's stakeholder culture