Resumen de La sabiduría de las mujeres en la publicidad mitológica
In a generally machist context sometimes the advertisers decide to use the women winsome to construct their campaigns. So in the advertising we could meet fragments of references to wise speech of famous historic and mythological Greek or Roman women. The advertisers also use their names for the product naming many times to project the winsome of these women in the product to sell. So Medea, Megara, Cleopatra, Poppea, Athena, Medusa enter in thís language in a new creative way. Moreover in contemporary mythological advertísíng they usually propase a new type of woman: wiser and more intelligent than her husband. These campaign could have a positíve effect promoting both a more balanced socíety and making known the winsome of the classic texts these productions are based on.
