Competitive Determinance–performance Analysis: an Illustration on Turkish Winter Tourism Destinations

• Erbas, Emre ^[1]
  1. [1] Gaziosmanpaşa University

     Gaziosmanpaşa University

     Turquía

     
• Localización: Tourism analysis, ISSN 1083-5423, Vol. 21, Nº. 1, 2016, págs. 93-106
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • Importance–Performance Analysis (IPA) is accepted as a simple and substantial technique that enables decision makers in prioritizing the competitiveness needs of tourism destinations over and above enhancing products and services in general. Unfortunately, the prioritization based on only importance could be misleading when the competitiveness analysis included in IPA. To resolve this issue, a revised IPA, namely Competitive Determinance–Performance Analysis (CDPA), which is a combination of Attribute–Determinance Analysis (ADA), Analytic Hierarchy Process (AHP), and IPA is presented. A Turkish winter sports destination case is presented to illustrate the implementation of the proposed CDPA. The results of this case study illustrate reliable and precise action directions using CDPA, which empowers destination decision makers to gain a competitive advantage compared to their competitors. CDPA is appropriate not only for tourism but also for other areas of management or marketing of a product or service.