Resumen de Destination Attributes and Overall Destination Satisfaction in Zimbabwe
Getrude Kwanisai, Sebastian Vengesayi
Tourist satisfaction assessment is important for successful management of tourism destinations. Attribute satisfaction contributes towards overall destination satisfaction; however, there is limited research on this relationship. This study sought to assess the extent to which international tourists are satisfied with specific destination attributes in Zimbabwe and evaluate the contribution of each attribute towards overall destination satisfaction. A survey was conducted around Zimbabwe's major tourist areas. The study established that international tourists are generally satisfied with Zimbabwe as a destination. Tourists are most satisfied with attractions and not satisfied with immigration. Accommodation had the greatest contribution towards destination satisfaction while transport and intermediaries did not make any significant contribution. Key among the article's recommendations is that the destination attributes not satisfying tourists should be addressed as a matter of urgency to improve Zimbabwe's destination image and attractiveness. Also, the destination should plan tourism products considering the level of contribution made by the individual attributes towards destination satisfaction.
