Kicking off social entrepreneurship: : How a sustainability orientation influences crowdfunding success

• Autores: Goran Calic, Elaine Mosakowski
• Localización: Journal of management studies, ISSN 0022-2380, Vol. 53, Nº 5, 2016, págs. 738-767
• Idioma: inglés
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• Dialnet Métricas: 6 Citas
• Resumen

  • Research generally suggests that, relative to commercial entrepreneurs, social entrepreneurs stand at a disadvantage at acquiring resources through traditional financial institutions. Yet interest in social entrepreneurship appears to be at an all-time high. The current paper advances the argument that an innovative institutional form – crowdfunding – has emerged to address the needs of social entrepreneurs and other entrepreneurs with limited access to traditional sources of capital. To examine this, we study whether and how a sustainability orientation affects entrepreneurs’ ability to acquire financial resources through crowdfunding and hypothesize that a venture's sustainability orientation will enhance its fundraising capability. We also suggest that project legitimacy and creativity mediate the relationship between a sustainability orientation and funding success. Our analysis produces two key findings: 1) a sustainability orientation positively affects funding success of crowdfunding projects, and 2) this relationship is partially mediated by project creativity and third party endorsements.