An introduction to the special issue

• Autores: Randolph E. Bucklin
• Localización: Journal of retailing, ISSN 0022-4359, Vol. 91, Nº 4, 2015, págs. 543-545
• Idioma: inglés
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• Resumen

  • The author provides a short introduction to the special issue, honoring the work of Louis P. Bucklin, including discussion and comments on Bucklin's major contributions to distribution channel theory