Ireland: New code of standards for advertising and commercial communication

• Autores: Ronan Ó Fathaigh
• Localización: IRIS: Legal Observations of the European Audiovisual Observatory, ISSN-e 1023-8565, Nº. 5, 2016
• Idioma: inglés
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• Resumen

  • On 1 March 2016, the Advertising Standards Authority for Ireland’s (ASAI) new Code of Standards for Advertising and Marketing Communications in Ireland (7th edition) came into effect (for previous codes, see IRIS 2006-2/24 and IRIS 2002-5/21). The ASAI is an independent self-regulatory body, and the code applies to advertising and marketing communication in all media in Ireland, including television and digital media.