Bulgaria: : Advertising campaign with the slogan “The best from Bulgaria. The best from Europe” is misleading

• Autores: Evgeniya Scherer
• Localización: IRIS: Legal Observations of the European Audiovisual Observatory, ISSN-e 1023-8565, Nº. 4, 2016
• Idioma: inglés
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• Resumen

  • On 8 February 2016, the Supreme Administrative Court of the Republic of Bulgaria dismissed the action brought by the retailer Lidl Bulgaria EOOD and Co. against the decision of the Commission on Protection of Competition (the Commission) and confirmed the decision of the lower court. The Commission had imposed on Lidl a fine of 0.1% of its revenues for 2012, or 370,859 leva (approx. EUR 189,620), for a misleading advertising campaign employing the slogan “The best from Bulgaria. The best from Europe”.