Communication is key in the field of health, and the digital age did nothing but increase its importance. Today, the Internet and the new mass media have become basic communication tools, which in the case of young people, are sometimes essential. Most youngsters in the Western world have a latest generation mobile phone, which they use to communicate, access social networks and share their experiences instantly with their friends. Including communication tools such as Instagram in youth health fieldwork poses a number of challenges, but also has the potential for social health research, allowing us to reach young people and enrich research ethnographically.
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