Industry Insider: : Grant Jostol

• Localización: Sport Marketing Quarterly, ISSN-e 1061-6934, Vol. 25, Nº. 1, 2016, págs. 4-6
• Idioma: inglés
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• Resumen

  • An interview with Grant Jostol, a business data analyst of Seattle Mariners, is presented. He shares his interests in working in the field of business analytics. He discusses the differences in strategy between the use of analytics in the business and the professional sports. He stresses the role of data analytics in the implementation and evaluation of marketing strategy