Winning back lost customers: : Interaction

• Autores: Richard Reisman, Fredrick "Chuck" Meitner
• Localización: Harvard business review, ISSN 0017-8012, Vol. 94, Nº 5, 2016, págs. 19-20
• Idioma: inglés
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• Resumen

  • A letter to the editor is presented in response to the article "Winning Back Lost Customers," which was presented in the March 2016 issue