Castlight health: : Disrupting the health care industry

• Autores: Kristiana Raube
• Localización: California management review, ISSN 0008-1256, Vol. 57, Nº 4, 2015, págs. 104-125
• Idioma: inglés
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• Resumen

  • This case study focuses on Castlight Health, a company that offered web-based health comparison tools for consumers. The company provided its tool through a business-to-business based subscription model where the employees of Castlight’s clients could research health care costs before receiving care. The case study focuses on the company’s newest product, a reference-based pricing product and whether this concept was a short-term fad or whether Castlight Health could successfully implement this new product and strategy.