Does meeting BBB accountability standards affect charitable giving? A study of New York Metropolitan area charities, replicated by a US national sample
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Greg Chen [1]
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[1] City University of New York
City University of New York
Estados Unidos
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- Localización: International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing, ISSN 1865-1984, Vol. 13, Nº. 1, 2016, págs. 49-68
- Idioma: inglés
- Texto completo no disponible (Saber más ...)
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Resumen
Nonprofit organizations acquire resources from diverse sources, wherein donations play a significant role for many. To help donors and other source of public support make donative decisions, Better Business Bureaus under its Wise Giving Alliance conduct and publish review results of participating nonprofit organizations based on nationally developed criteria named as BBB STANDARDS FOR CHARITY ACCOUNTABILITY. This study assess the impact of meeting all BBB accountability criteria on the amount of public support received, using data from New York region charity organizations. The study result was replicated for validity by using an independent sample from key nonprofits from across the US in general. Multiple methods were used in data analysis, taking advantage of the data quality and availability. The research finds that participating in the accountability review program and meeting all the evaluative criteria is associated with increased public support, controlling for documented key covariates. The study is limited by its quantitative orientation and further studies to qualitatively investigate the detailed mechanism of the phenomena is recommended.
