The format business: franchising television content
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Andrea Esser [1]
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[1] University of Roehampton
University of Roehampton
Wandsworth, Reino Unido
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- Localización: International Journal of Digital Television, ISSN-e 2040-4190, Vol. 4, Nº. 2, 2013, págs. 141-158
- Idioma: inglés
- Texto completo no disponible (Saber más ...)
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Resumen
The new millennium has seen the franchising of television content escalate. The trade in so-called TV formats, like Big Brother or The X Factor, sold internationally for local adaptation, has multiplied. This article aims to illuminate the development of the format trade and the reasons for its acceleration and globalization in the early twenty-first century. It will be argued that franchising has come to play and will continue to play a prominent role in the TV content business: First, because of digital television’s highly competitive, commercial multi-platform ecosystem. Second, because ongoing internationalization and gradual convergence of TV systems globally diminish national barriers of structure and agency; and third, because of the popularity of light entertainment, coupled with formats’ multiple advantages as compared to locally developed programming, specifically TV fiction.
