This article briefly discusses the social use of heritage, and by extension ethnological heritage, in the present day, further outlining ideas concerning its future. Among other themes, it points to how exhibition discourses are increasingly dominant in relation to heritage reference points, and how heritage-related activities tend to have an increasingly closer relationship to tourism and leisure in general, pointing to the strategic interest this gives rise to for political authorities. It also indicates how ethnological heritage has gradually moved beyond rural contexts to meet a growing demand from communities of all kinds for acceptance of their specific realities.
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